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T-01 · Creators · Last reviewed 20 Aug 2026

Choose the right post type

Choose the format that matches the primary experience. Use a Link post for external media, and One Click Link when you need a separate call-to-action destination attached to a post.

Post typeUse it forKey requirements
ImageOne or more still imagesUp to four images; cover and focal point controls
VideoOne primary videoThumbnail, crop, playback, and encoding states
AudioOne primary audio fileCustom cover image; clear playback controls
LinkOne external URLOptional custom cover; metadata fallback
LiveA current or scheduled livestreamDate/time, access, chapter, and live controls
BTS VideoBehind-the-scenes video attached to a postParent post required; default recording maximum three minutes
BTS AudioBehind-the-scenes audio attached to a postParent post required; default recording maximum three minutes

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